Trade & Shopper Marketing Specialist

Our client Versuni, a global leader in domestic appliances, formerly known as Philips Domestic Appliances, is looking for a qualified and motivated candidate at the position of Trade & Shopper Marketing Specialist.

The Trade & Shopper Marketing Specialist will be located in Skopje and will be responsible for all trade and promo activities in Macedonia, Albania and Kosovo.

Responsibilities:

• Building account/channel expertise based on the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying the biggest growth opportunities
• Co-crating the creation of trade activation plan (LSAP) (channel strategy) for key categories in a channel under responsibility taking into account channel specifics and tailor made approach covering all 4 Ps – assortment, price, promotion, presentation and communication (in-out of store)
• Develops and executes Channel/Account specific promotional activity, joint advertising and branding opportunities
• Constantly monitoring Philips in-store position (in-store excellence) online and offline, setting improvement targets in each trade area and driving actions to close gaps
• Understanding the growth pillars for category and channel, prioritizing key growth drivers, key category segments, shopper target groups, shopper triggers and barriers in order to come up with per channel strategy and recommendations of category activation
• Leading and executing tactical promotions in account under responsibility
• Cooperation with Marketing team – implement POS materials, demonstrations, assets for digital in close cooperation with marketing and following brand guideline
• Cooperating with BTL agencies to provide efficient and cost effective promotional and brand visibility campaigns
• Evaluating all trade activities and events in order to optimize the investment and achieve best ROI
• Communicating trade activities to field force and creating merchandising guidelines and tools to support in store excellence
• Partnering and supporting Key Account Managers in selling the concept of activities to retailers via trade argumentation (how Philips activation is growing category) and on-going contact with buyers
• Coordinating in due time implementation of national campaigns rolling execution in the account/channel, looking on optimized usage of sell-out tools
• Monitoring and evaluating of all projects showing the impact to sales results

Requirements:

• 4 years+ experience in a commercial or trade marketing position, ideally in FMCG / Retail industry
• Knowledge and experience of Trade Marketing disciplines and development of promotional merchandise and POS materials
• Ability to build relationships with customers and to fully understand the market and implement trade marketing solutions
• Experience of managing budgets and maximizing ROI
• Great communication skills and ability to build strong relationships with both internal and external stakeholders
• Commercial talent with orientation towards goals
• Creative and innovative solutions seeker
• Strong drive and ability to motivate others
• Dedicated, enthusiastic, proactive
• Ability to read, analyze, and interpret general business reports
• Ability to write reports and to effectively present information to key stakeholders
• Excellent command of English language.

Offer:

• Competitive salary plus annual bonus
• Trainings and opportunity for professional development

If you are interested and motivated for this position, please send your CV and Cover Letter. All applications will be proceeded in strict confidentiality. Only short-listed candidates will be contacted for further interviews. For any questions you might have, please feel free to contact Executive Search Consulting at (02) 2700-425.

By applying for this position, you are authorizing us to hold your CV and personal information in our database of candidates, allowing us to contact you regarding potentially relevant positions. If you do not want your CV to be stored in our database of candidates, please specify that in your e-mail.